Privacy policy

By using our web site, you consent to the collection and use of your information by Polaris Research Labs, as set forth in the policy currently in effect. If we change our policy, such changes will be posted here on the web site, so please check back periodically to ensure you have the most current policy.

What information is collected?

When a visitor places an order with us, Polaris Research Labs may collect personally identifiable information, including name, title, company, address, email address, phone numbers, and date of birth. We do not require this information to obtain access to any part of our public site, but may require it if you wish to place an order.

In addition to ordering and registration, we may ask you for and collect personal information at other times, including for example, when you enter a sweepstakes or contest or participate in a promotion or marketing campaign sponsored by Polaris Research Labs or one of its business partners, when you want to find out about service offered in your area, when you complete surveys or other questionnaires, or when you send email to Polaris Research Labs.

We also use JavaScripts to collect nonpersonally identifiable information and user names and to match such user names with other personal information. This information is used to measure number of visits, average time spent on a Polaris Research Labs web site, pages viewed, etc. We use this information to measure the use of and to improve the content of our sites.

What about cookies?

When you come to our site, our server attaches a small text file to your hard drive, a cookie. Your unique cookie tells us that it is you whenever you re-enter our site, so we can recall where you have previously been on our site, and what, if anything, you have in your shopping cart. Cookies help us to deliver a better web site experience to our users.

Generally, we use cookies to:

1) Remind us of who you are and to access your account information (stored on our computers) in order to deliver to you a better and more personalized experience.

2) Determine the effectiveness of our e-commerce relationships. The e-commerce partners and affiliate programs of Polaris Research Labs use cookies to identify the sites from which a user enters our site. Users linking to the Polaris Research Labs site from one of our e-commerce partner or affiliate sites are given unique cookies. Each cookie identifies from which site the user linked to Polaris Research Labs. This information is used to determine the effectiveness of our relationships and to administer our affiliate programs. This information may also be used to help target advertisements based on user interest and behavior.

3) Assist Polaris Research Labs in tracking what items are in your shopping cart.

4) Track your progress and number of entries in some of our promotions, sweepstakes, and contests.

You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those services or engage in activities that require the placement of cookies.

Who is collecting the information?

When you are on a the Polaris Research Labs site and are asked for personal information, you are sharing that information with Polaris Research Labs, its subsidiaries, and related companies. Polaris may also contract with third-party companies to perform services for Polaris on its web site that require these companies to collect personal information (for example, hosting a sweepstakes, promotion, or survey). The Polaris Research Labs web site may also contain various links to third-party web sites that may provide additional information, goods, services, and/or promotions. These sites are owned and operated independently of Polaris and have their own separate privacy and data collection practices. Any information you provide to these web sites will be governed under the terms of their privacy policies, if any. Polaris Research Labs has no responsibility or liability whatsoever for the independent actions or policies of these independent sites and is not responsible for the content or privacy practices of such sites.

How is my information used?

The primary goal of Polaris Research Labs in collecting personal information is to facilitate order processing and to enable us to contact you if a problem arises with an order. This information may also be used to provide you with a customized experience on our site, which includes interactive communications and other services.

The Polaris Research Labs site may also contain optional surveys and questionnaires asking for information, as well as opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customize your shopping experience, and to provide advice and purchase recommendations. Taking part in any of these segments is always optional.

We also use the information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional email messages sent by Polaris Research Labs or by third parties under contract with Polaris, which may also match user information with third-party data to help us better understand our customers. This means Polaris Research Labs may combine the personal information you provide to us with information available from other sources, including offline sources, to market new products or services we think may be of interest to you.

Finally, Polaris Research Labs does research on our users’ demographics, interests, and behavior, based on the information provided to us when making a purchase, during a promotion, from surveys, and from the data collected from JavaScripts. We do this to understand and serve our users. This research is compiled and analyzed individually and on an aggregated basis. Polaris Research Labs may share this aggregated data with our business partners.

With whom does Polaris Research Labs share my information?

Polaris Research Labs may also share your personal information with third-party business partners so that they may provide services to Polaris that are consistent with the terms of this privacy policy and this web site (for example, database management, sending targeted email messages, and conducting sweepstakes and other promotions on behalf of Polaris).

Polaris Research Labs takes great pride in utilizing only reputable business partners. Polaris may also, on occasion, provide personally identifiable information to third-party businesses as part of a specific product, service, or promotion.

The Polaris Research Labs web site may also utilize third-party vendors to provide products and services directly to consumers. Such relationships are designated with a “provided by” legend or logo or other similarly worded designation. If you desire to purchase a product or service from such third party, your personal information will be collected by the third-party company and shared with Polaris. You may review the privacy practices of the third party either by clicking the link on the bottom of the page, or by clicking on the “provided by” logo, which will take you to its web site.

Polaris Research Labs shares web site usage information about visitors to our web site who have received a targeted promotional campaign with reputable third-party advertising companies for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party advertising companies note some of the pages you visit on our web site through the use of pixel tags (also called clear GIFs). The information collected by our third-party advertising company through the use of these pixel tags is not personally identifiable.

Polaris Research Labs may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be violating this site’s terms of use or may be violating other rights of Polaris or causing injury to or interference with property of Polaris or others. Polaris Research Labs may also disclose or access personal information when we believe in good faith that the law requires it.

Polaris Research Labs may disclose aggregated user statistics in order to describe our web site to prospective business partners, advertisers, and other third parties, and for other lawful purposes.

What choices do I have regarding collection, use and distribution of my information?

In certain types of Polaris promotions, we will ask for your email address to contact you in the event that you have won a prize. When you participate in these types of promotions, you may receive promotion-related email. Occasionally these promotion-related email messages may include targeted advertisements. If you do not wish to receive such advertisements, you can choose not to participate in such promotions or contests.

If you have questions regarding email you receive from Polaris Research Labs or one of our business partners, or you want to be removed from a mailing list, please contact us at What security measures does Polaris use to protect my information from loss, misuse, or alteration?

When you place an order or provide personal information, your transactions are encrypted for security. Encryption scrambles the information, including your credit card number, so this information can only be viewed by Polaris.

Polaris Research Labs uses Secure Sockets Layer (SSL) encryption technology, the highest level of security on the internet. The SSL protocol provides server authentication, data integrity, and privacy on the web. This security measure helps ensure that no impostors, eavesdroppers, or vandals get your personal information. SSL not only encrypts the personal and financial information transmitted, including credit card information, but also verifies the identity of the server and that the original message arrives safely at its destination.

However, no data transmission over the internet can be guaranteed as 100 percent secure. As a result, while we strive to protect your personal information, Polaris Research Labs cannot ensure or warrant the security of any information you transmit to us or from our web site. Therefore, you use our site at your own risk. Once we receive your transmission, we use our best efforts to ensure its security on our systems.

If you would like to review, correct, or change any personal information you have provided, or remove your name from our mailing list, please email us at If you have established a user profile on a Polaris Research Labs web site, you may change the information you provided at any time by visiting that portion of the web site and resubmitting your information.

What about my child’s privacy?

This site is intended for use by persons over the age of 13. Polaris Research Labs does not seek to collect information about children under the age of 13. No information should be submitted to or posted on this web site by users under 13 years of age. If a child under the age of 13 submits personal information to this web site, we delete the information as soon as we discover it and do not use it for any other purpose. Polaris Research Labs encourages parents to take an active role in their children’s use of the internet and to inform them of the potential dangers of providing information about themselves over the internet.

Additional information

Questions regarding this policy should be directed to

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